What content will you put on each one? We brewed some coffee and started discussing and writing down our ideas. Completed Research Projects; Barnett Papers in Social Research; Study. Jessica Turner, Social and Content Officer, spoke at the 2017 UAS Conference on how to develop measurable social media objectives and strategic goals, offering advice about best practice and dispelling social media myths. The comparative element is a key part of the course, and is one feature that makes the course at Oxford unique. How do you decide what metrics you should be monitoring? Meaning, pronunciation, picture, example sentences, grammar, usage notes, synonyms and more. How much time, money, talent and energy can you dedicate to social media? The MSc in Comparative Social Policy explores welfare systems and policy developments across a range of countries with an OECD focus. Biography. In your reports, be sure you highlight the important numbers: You should also think about how you want to document anecdotal and qualitative insights into your reporting as these can track examples of they types of engagements that happens with your content. The Programme in Comparative Media Law and Policy at the Oxford Centre for Socio-Legal Studies is a research and policy programme that brings together scholars, policy makers and practitioners to study contemporary issues in global media law and policy.We have a particular interest in understanding media and governance in transitioning and fragile states Visit the Education blog and subscribe via RSS and email for more news, teaching resources and discussion. IT Governance. Family Policy, Gender and Demographic Change; Education, Social Policies and Inequalities; The Politics of Social Policy Reform; Poverty, Welfare and Social Exclusion; Inequality and Prosperity; All Research Projects. Undergraduate; Master's How do those conversions achieve your goals? Remember that you are speaking to a group, not just a collection of individuals. Jessica Turner, Social and Content Officer, discussed the five things that you need to remember when starting a new social media presence or maintaining an old one. How do you know if your social media activities are effective? How are these metrics doing? Figure out what you can improve, make changes, and then measure some more. Some of the best ideas come from listening closely. Make sure they’re tracking the social posts you’re interested in, do what you can to filter out spam, and then come back in a few days for steps 4 and 5. The University and Colleges take seriously their requirement to report content or views that promote or incite criminal extremist behaviour on their social media platforms or as a result of the misappropriation of their brands. The work of social scientists is needed more urgently than ever. A strategy is simple and actionable; it tells you what to do, how to do it, and when to do it for maximum results, as best fits your department or college. You’ve probably already started interacting on social media sites, depending on the type of information and the format of the content you’re sharing. Campaigns & Digital Communications Office, Charles and Ray Eames film 'Powers of Ten, Social media best practice (24.02.15).pdf, Social media strategy headlines (03 03 15).pdf, Advice and guidelines from Personnel Services, Prospective Continuing Education students, Prospective online/distance learning students. Jessica Turner, Social and Content Officer, spoke at the 2017 UAS Conference on how to develop measurable social media objectives and strategic goals, offering advice about best practice and dispelling social media myths. As with everything we do, remember that our goal is to share something innovative and unique about Oxford University. Social media Insights: Strategy and Measurement. In many cases, social media communicators are the new customer service representatives. How do they compare to your competitors’ or related products and campaigns? It furthers the University's objective of excellence in research, scholarship, and education by publishing worldwide Are you missing anything? Brainstorm your offerings: Creating and offering value is what will make you stand out in social media. Set your goals first, then break the goals down into tasks, and then assign the tasks to your daily time slots (and/or your employees, and/or your outsourced help). If your goal is to drive traffic to your website, then track URL shares, clicks and conversions. The tone of voice in your digital communication needs to fit in with university branding and the values you want to convey to your readers. You need a rough idea, not a book-length collection of research. Oxford Institute of Social Policy. Don’t try and spread yourself too thin. We use perspectives from organizational sociology, human computer interaction, communication, information science, and political science to interpret and analyze the evidence we are gathering. A clear front runner was an animation based around how large a million was illustrated with facts gathered about the University; its collections, its outreach work, its research and student satisfaction rates. Networks, Centres and Programmes. Social media can serve a variety of purposes, from broadcasting news and information, to answering questions and engaging with a community. What content will help you achieve your goals? Tel: +44 (0)1865 276150, General enquiries, email: porters@chch.ox.ac.uk, Christ Church registered charity number: 1143423, Degree Days and Graduating for Current Students, Information for new students and student arrivals, Winckelmann and Curiosity in the 18th-Century Gentleman's Library, Beazley and Christ Church: 250 Years of Scholarship on Greek Vases, Printmakers and Publishing in the 18th Century, Part 1: A penny plain, twopence coloured 1811-1830, Part 2: The Theatre Royal, Drawing Room 1830-1850, Part 3: It's a matter of history, like 1850-1900, Part 4: The poor stage is but the show-glass to a toy-shop, Annual Report of the Equality and Diversity Committee, Freedom of Information Act Publishing Scheme, Global Determine your goals: Goals can be anything from “build an e-mail list” to “get more people to attend events”; it depends on your goals and how you use social media and your website to interact with your audience. A multidisciplinary research and teaching department of the University of Oxford, dedicated to the social science of the Internet Campaign-focused metrics help you understand the impact of targeted marketing initiatives and will vary from campaign to campaign, depending on your goals for each. How do you interpret the numbers once you have them? Set a budget/schedule for needed resources: You can't do it all; define your resources in terms of money, time and personnel, then put those resources to work. Liz McCarthy, Communications and Social Media Officer from the Bodleian Libraries, will deliver this workshop. Write deliberately and accurately. News about our research and teaching activities, and stories of our Faculty members' achievements recognised in the media. DPIR hosts a range of research centres, networks and programmes which set research agendas and host scholars from across the world. Social media best practice (24.01.17).pdf. If you can’t answer a question, apologise and refer the user to someone who can. She is currently leading a large ERC project on the Politics and Practice of Social Media in Conflict.. Over 1,800 entriesThis fascinating dictionary covers the whole realm of social media, providing accessible, authoritative, and concise entries centred primarily on websites and applications that enable users to create and share content, or to participate in social networking. (Likewise, remember to connect with your colleagues). These are some things to consider whether you are starting a new social media presence or maintaining an old one: Who are you talking to? Instead, designate a daily block of time to do your social media work. An effective social media measurement program will likely include both ongoing and campaign-specific measurement. Was anything superfluous or unnecessary? Are people moving through social media to your external site and what do they do once they’re on your site? Be helpful. Keep it “social” by watching, learning from, and amplifying the best finds from your audience. Most platforms will also give you access to their own analytics dashboards as well. Step one is to get people to listen to you; step two is to ensure that they trust your expertise. Dr Safiya Noble of the University of California and author of Algorithms of Oppression outlines problems she sees in the tech industry and how journalism can address them. Follow the etiquette of social media (be polite; respond to people; don't spam; give credit). As social media’s place in our communications strategies grows, it is important that we are able to measure the impact of what we do online. ), What counts as a successful conversion? Nicole Stremlau is Head of the Programme in Comparative Media Law and Policy at the Centre for Socio-Legal Studies and Research Professor in the Humanities at the University of Johannesburg. The institute is a centre of excellence for research on a variety of social policy topics. However, each digital communication channel you choose to employ will have a different set of readers and a very different focus; therefore, in each instance, the tone of voice and personality utilised must be adapted accordingly. Oxford researchers have started 11 new companies in 2016 alone! Adopt a more communal voice that sounds reasonable to the diverse backgrounds that compose that group. What are you trying to accomplish or gain through these social channels? Centre for International Studies. Contact: digicomms@admin.ox.ac.uk. Site designed by Global The fourth step is to report your results. - Many social analytics tools work in real-time, so if you can plan ahead and set up tracking before your campaign begins (and well before your report is due), it will be much easier to access the data you need later. Took place on 28 March 2017. Set limits and benchmarks: You still can't do it all, so don't waste your time trying; focus on sticking to your strategy within a few social media spaces. This workshop, which was run by Lizzie Burrows, Student Recruitment Officer in the Admissions Office, discussed good (and not so good!) Include benchmarks or other contextual information so that your stakeholders can quickly understand what all the figures mean, Consider including visualizations of your data; graphs can help communicate your results quickly and clearly to your audience. What’s your voice? Set aside some time and work through these seven steps, and you'll have your own social media strategy. Christ Church, St. Aldates, Oxford, OX1 1DP, United Kingdom. There is never any one, universal answer to this question, but here are some tips to get you started: If you’re using social media, you should be measuring it. Learn more. What do you hope to gain out of it? Instead, measure your social activities so that you can learn what’s successful, what isn’t, and how you can improve. What are you trying to accomplish? Define your message: In order to create a message that matters to your audience, you need to talk about what they care about and things that they are interested in, as well as the overall objectives of the university. Oxford Political Theory Network. Took place on 26 February and 7 March 2013. The Started in Oxford campaign was run over a two week period and received over 5 million impressions. Just like in the real world, saying what you mean and meaning what you say communicates authenticity. This work includes analysis of how tools like social media bots are used to manipulate public opinion by amplifying or repressing political content, disinformation, hate speech, and junk news. But don’t measure just for the sake of having metrics. Before you jump into measuring every single tweet, photo and Facebook comment posted about your brand, first think about your goals with social media. An hour later, after numerous refreshes of our page, it clicked over into 7 figures and we published the message. Guidance on the reasonable and appropriate use of Social Media … However, the University does monitor social media for mentins of the University and other topics of relevance, so that we can respond directly to those who are raising questions or concerns about the University that we may be able to answer. Respect copyright laws. The Origins and Consequences of Social Media Incivility. Current examples include Twitter, Facebook, YouTube, Skype, Instagram, Pinterest, Yammer and LinkedIn but the policy also includes the use of external internet messageboards and chat rooms. This policy is intended to minimise the risks of social media which can impact on the wellbeing of students and staff and the reputation of the University, so that students and staff can enjoy the benefits of social networking whilst understanding the standards of conduct expected by the University. You will want to make sure that you have an up to date social media strategy. If your goal is to find advocates and fans, then track contributors and influence. Please note, should the university or your department institute policy regarding social media use, that policy would effectively supersede these guidance notes Initiative, Christ Church, St. Aldates, Oxford, OX1 1DP, United Kingdom. How do your numbers compare to what you expected? Adding to the noise isn't a good strategy; adding value and sharing it with your audience is. It is aimed at colleagues who have recently been given digital marketing as part of their remit or are interested in innovative ways to connect with prospective students. follower converting to event attendee). If you’re not sure which tools to use for which channels, ask around or do a quick Google search and you’ll find many options. (i.e. Browse a directory of social media accounts from around Harvard University. If you have several admins or people working to produce this content, make sure they’re writing with a common voice. The University recognises the capabilities, benefits and opportunities from the use of social media tools within the organisation. The potential impact of social media and screen time on young people has fuelled much debate, with some studies and surveys suggesting it could be taking a toll on children’s mental health. The message had a reach of more than 54,000 people, was liked 400+ times and received dozens of shares and comments. Social Media Impact (28.03.2017).pdf. No matter the schedule, make sure you’re checking in regularly on your metrics. This social media report template should help you to get started. How many people are participating, how often are they participating, and in what forms are they participating? Primary Follow our blog. The measurement part of this may take some time; so let the tools do their work. Read writing about Social Media in Oxford University. Use apps that will streamline your social media sharing. Don't rely solely on automation. So the next step is to think about what you want your audience to do with your content on these channels. Head of Digital Communications, Suzi Ardley, discussed common metrics used in digital communications and showed how these can be used to assist in evaluating your communications activities. Keep the institutional position in mind—and think about how best to creatively share our most impactful stories. Is it retweets or reposts? 5. Is your content having the impact you want? Social media directory Many University of Oxford libraries are now communicating with their users through a variety of social media such as blogs, Facebook and Twitter. Start with a focused approach. Social media takes time, but it's worth your time. University researchers have started over 60 companies since 2005 which is more than any other UK University. Author resources. Latest news. How often? If you want to measure engagement, then look for metrics around retweets, comments, replies, and participants. Social media accounts are “always in beta” and constantly evolving. Think about this before every campaign. For example, if you’re trying to measure engagement, then what is the practical form of engagement you want to track? Refrain from broadcasting private issues and topics. Are you meeting your company’s goals with social media? View all Projects. For many, digital marketing activity has crept up on us and suddenly we’re expected to engage with our prospective students through the scary world of social media. Here are a few suggestions of behaviours to measure, based on a few common social media goals: After you’ve listed the metrics you want to focus on, now you need to find tools that actually capture these metrics, and then start measuring. Check back in with the goals you set initially and make sure your new metrics actually help you address those goals. If you want to measure awareness, then use metrics like volume, reach, exposure, and amplification. Stuart Fowkes, Head of Digital Communications (maternity cover), discussed how to develop a social media strategy and offered advice about best practice. In early 2013 we realised that if our Facebook channel continued to increase steadily then within the month we would be the first UK University to reach one million 'likes'. It is core to our mission to ensure that our authors’ work reaches as wide and diverse an audience as possible. If you’re participating in social media, you really need to understand how you’re doing. For the purposes of these guidelines, social media is defined as a type of interactive online media that allows parties to communicate instantly with each other or to share data in a public forum. You will have different objectives within your strategies – remember to set SMART objectives so that what you are trying to achieve can be effectively measured. When developing social media channels it can be very easy to get lost—which is why you need a social media strategy. 2.2 Staff contributing to corporate accounts 2.2.1 Setting up a new social media account There are over 250 live corporate social media accounts for the University of Liverpool. List out all your business goals for social media (these would have been already outlined in your strategy). Attached to this page is the current version of the Christ Church Social Media Policy. the University that use social media are therefore expected to use it responsibly. Some of the best social campaigns are fully integrated both online and offline, engage with a targeted audience and prove a measurable return on investment. Medical Science Social Media Guidelines - guidance for Medical Sciences Division’s staff and students who use or are planning to use social media to communicate professionally. DNR 2020 Explore the most comprehensive piece of research on news consumption worldwide. This includes e-mail, online social forums, blogs, video- and image-sharing websites and similar facilities. Share media such as photos, videos, audio, or even existing relevant articles. Remember social media are interactive channels of communication; any account you set up will need to be monitored regularly. Initiative. University of Oxford Oxford University Press is a department of the University of Oxford. We aim to lead the world in research and education. It only took 19 months to double that figure to 2,000,000. 6. Who's in charge of coming up with stuff to say? In some cases, social media channels themselves provide some form of analytics, in some cases you will need to use third party tools, and in some cases you can build your own using APIs. The video has been viewed more than 9,000 times. Clicks? You’ve probably also considered the audience you want to reach and the tools they’re using. 3. Always give credit and link to your sources. *The speaker in this video is a competitive debater, and therefore the views expressed may not necessarily represent his or her beliefs. Don’t let your effort up to this point go to waste! The final step is to carefully review your measurement program. Oxford is one of the oldest universities in the world. What social media platforms will you use? 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